The cohort lane keeps expected versus actual retention, upgrade, recency, and stewardship gaps on one route so teams can review where donor health is softening before the next appeal cycle.
| Cohort | Channel | Risk score | Stewardship gaps | Status |
|---|---|---|---|---|
| Monthly sustainers DC-08 | Email + direct debit | 47 | 3 | YELLOW |
| Mid-level annual DC-14 | Events + outbound | 70 | 6 | RED |
| Lapsed major DC-22 | Portfolio stewardship | 125 | 8 | RED |
| First-year digital DC-37 | Paid social + email | 58 | 5 | RED |