The posture route shows which cohorts need immediate reactivation or stewardship review and where fundraising evidence should tighten before leadership treats a soft quarter as noise.
| Cohort | Risk score | Recommendation |
|---|---|---|
| Lapsed major Portfolio stewardship | 125 | Escalate reactivation and stewardship review, reduce concentration dependence, and rebuild the evidence packet before the next campaign cycle. |
| Mid-level annual Events + outbound | 70 | Escalate reactivation and stewardship review, reduce concentration dependence, and rebuild the evidence packet before the next campaign cycle. |
| First-year digital Paid social + email | 58 | Escalate reactivation and stewardship review, reduce concentration dependence, and rebuild the evidence packet before the next campaign cycle. |
| Monthly sustainers Email + direct debit | 47 | Increase cohort review cadence, tighten recency touchpoints, and validate upgrade messaging before the next appeal. |